They are so scripted it hurts…

Do you find that sometimes when you ask a sales agent a question you get the feeling they might as well have hired a parrot to answer you? Well, the other day one of my team members emailed a sales agent to ask for a price guide on a property as it was listed for auction. The email answer he received was "buyers feedback has been $XXXXX". My team member was laughing so hard that he literally fell off his chair. I asked him what the joke was about and he replied “how do you get buyers’ feedback on a property that has been on the market less than 24 hours and is yet to have an open!”.

Make no mistake most sales agents have a structured game plan in order to sell a property and this process starts before the property is advertised and buyer price guide positioning, or call it what it is ‘underquoting’, is very often part of it.

Whenever you’re looking to buy property make sure you conduct your own research in regards to price and never simply rely on what the sales agent tells you. Remember, you can always hire some professional, experienced ex-selling agent help as the best way to outsmart a smarty is with an expert in the field.